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Maximilian Schrems is an Austrian activist, lawyer, and author who became known for campaigns against Facebook for its privacy violations, including violations of European privacy laws and the alleged transfer of personal data to the US National Security Agency (NSA) as part of the NSA's PRISM program. His lawsuits invalidated the Safe Harbor Privacy principles and the U.S.-EU Privacy Shield. Schrems is the co-founder of NOYB – European Center for Digital Rights. The non-profit organization aims to launch strategic court cases and media initiatives in support of the General Data Protection Regulation (GDPR) and more data privacy regulation.